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Photography as Meditation
Photography as Mediation documents basketball player Kevin Love and Nat Geo photographer Kris Graves on an inspiring photographic journey through the wild spaces of Portland, Oregon. This is Branded Content created for photography enthusiasts, mental health advocates, and fans of both Kevin Love and Nat Geo.
Editorial, Color, and Post-Supervision.
Branded Content takes vision to execute. It has to cut through the noise of advertising and amusement to carry a values-driven message straight to the heart and mind of the viewer. For National Geographic and Dell, their shared value in the power of creativity is at the core of their series, Alter Ego, and the story we were tasked with crafting.
So, how do we tell a story that provides the same depth, inspiration and relevance National Geographic audiences expect and value, while also motivating them to connect with a partnered brand (Dell) in an authentic way?
We wove a story about the power of visualization.
About photography in self-expression and mental health with practical tips, techniques and tools toward achieving your perfect shot. This allowed us to position the Dell XPS as an essential companion in both the field and in the studio.
Branded Content delicately balances business objectives with audience needs and expectations.
Done right, it can yield a powerful connection with the viewer by providing value, insight and a moving experience. More over, they represent a chance for everyone involved (the brand, the creators, and most importantly the audience) to each do what they do best and ultimately share a captivating moment together.
Project Details
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